This advertisement is an example of how the media creates limited notions of masculinity. Specifically according to this ad, to be a man is to be someone who shoots guns, likes adventure, runs around in the jungle, and demonstrates aggression. Although this is not an example of sexual violence, this is a piece of the media that promotes gender stereotypes that ultimately promote sexual violence and rape in today's culture. This advertisement encourages males to act in such aggressive and stereotypical ways, and those who don't often risk being called "gay" or "girly." 

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